Activemedia started the first Food & Music Festival in early 2017 with Coca-Cola as the main sponsor. This eventually became Pakistan’s most awaited event bringing together thousands of consumers with a common love for good food and great music.

The event has served as a platform for budding chefs and a stage to the best musicians. The scale is growing each year and we closed last season (in 7 major cities) with a footfall of 250,000+ excited consumers, 600+ eateries and more than 72 concerts. This festival generates massive PR with coverage in print, TV & radio, while the digital reach crossed 4 million organic impressions.

This year we intend to further grow this platform making it a bigger, bolder and better for consumers and partners alike. Since we truly believe that nothing can touch the soul better than food and music, Season 3 of the festival will now be launched as SOUL FOOD & MUSIC FESTIVAL. 

The SOUL FOOD & MUSIC FESTIVAL will be rocking 3 main cities with 6 festivals in total.