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Activemedia started the first Food & Music Festival in early 2017 with Coca-Cola as the main sponsor. This eventually became Pakistan’s most awaited event bringing together thousands of consumers with a common love for good food and great music.

The event has served as a platform for budding chefs and a stage to the best musicians. The scale is growing each year and we closed last season (in 7 major cities) with a footfall of 250,000+ excited consumers, 600+ eateries and more than 72 concerts. This festival generates massive PR with coverage in print, TV & radio, while the digital reach crossed 4 million organic impressions.

This year we intend to further grow this platform making it a bigger, bolder and better for consumers and partners alike. Since we truly believe that nothing can touch the soul better than food and music, Season 3 of the festival will now be launched as SOUL FOOD & MUSIC FESTIVAL. 

Day 1 Artist Lineup

  • Dino Ali
  • DJ Arnee
  • Noman Ali
  • Shamoon Ismail
  • Natasha Baig
  • Umair Awan
  • Sophiya Anjum

Day 2 Artist Lineup

  • Dino Ali
  • Somewhat Super
  • Hareem Rashid
  • Sahara UK
  • Bilal Saeed
  • Farhan Saeed
  • Samar Jaffery
  • Nimra Mehra
  • Sophiya Anjum

Day 3 Artist Lineup

  • Dino Ali
  • Sid Rapper
  • DJ Bahoo
  • Asim Azhar
  • Young Stunners
  • Danyal Zafar
  • Sophiya Anjum
  • Raamis
Event Gallery:
  • Sahara UK Sahara UK
  • Farhan Saeed Farhan Saeed
  • Asim Azhar Asim Azhar
  • Natasha Baig Natasha Baig
  • Bilal Saeed Bilal Saeed
  • Young Stunners Young Stunners
Event Type
Festival | Fun | Entertainment
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